Different interest groups choose different techniques to achieve their objectives based no their resources, characteristics and goals. Litigation is the process of taking legal action, it is when a person begins a civil lawsuit to enforce a particular right. So in the United states interest groups often use litigation to sue the group they oppose. This strategy was used by the NAACP which resulted in the decision made in the Brown vs. Board of Education case in 1954.
Interest groups use campaign contributions to try to make candidates sympathetic to their cause elected to office. If they contribute money to a campaign (with a limit of $5,000) it is a bribery of sorts because it makes the politicians feel that they should return the favor to that interest group.
Lastly one of the most effective ways to gain votes is mass mobilization or grassroots lobbying. This means you gain publicity for your cause through a large audience or promotion. It has been proven to be a fast spreading technique.
The NAACP used the first technique because they sued numerous segregated school systems. They did this throughout the 1940's and 1950's which led to the landmark case of Brown vs. Board of Education in 1954, where the supreme court ruled that segregation in schools is unconstitutional.
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