Policy agenda is a set of issues, problems, or subjects that get the attention of people involved in policymaking, examples would be government officials or decision makers. Even if they do not make the final decision, they play a role in policy-picking. The National News has the ability to inform everyone through raising awareness, providing information and demonstrating importance of the problem. This will also help them get the attention of government and policymakers.
Although everyone may not pay attention to the news, they are trying to get everyone to understand the dilemma going on. The President gains media attention easier than the Congress simply because he is the President. He is known as the leader of our country, who represents our nation, so he can gain interest in the public very easily. Being just one person he has an advantage over the many members of congress.
The viewing patterns were substantially higher in each age group in 1974. It has dropped by roughly 1/3 or more in each age division from the years 1974-2002. The pattern of youngest watching the least to oldest watching the most has stayed constant, but overall every category of ages have significantly dropped. The President is able to get attention by stating when he will address the country in advance so everyone is aware of when it will be happening. The president will be more likely to use an alternate form of media to get issues out to the people, since TV viewing is so low in our society.
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