Tuesday, May 6, 2014

Essay 19

Media has contributed to candidate centered campaigns by focusing on the competition between the two candidates rather than the issues they are supporting or against.  By doing this the campaign will focus more on the backgrounds of the candidates and their personalities.  This makes the campaign less of a issue vs. issue and more of a horse race.  Another way the media contributes to candidate centered campaigns is by making public appearances on TV shows, or news channels in states that support them.  Their faces will also show up on TV ads portraying them as good people and the candidates they are running against as unholy or bad. The ads usually do not focus on anything about the politics of the election and solely on their personalities and attack the opponent.

(1999_1)In the 1990’s presidential election campaigns have become more candidate centered and less focused on issues and party labels. The change has been attributed both to how the media cover presidential campaigns and to how candidates use the media. Identify and explain two ways in which the media have contributed to candidate-centered presidential campaigns. Identify and explain two ways in which presidential candidates’ use of the media has contributed to candidate-centered campaigns.

http://apcentral.collegeboard.com/apc/members/repository/sg_gov_pol_us_99.up_7047.pdf

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